MINOR FIGURES

THE
OATM*LK
REVOLUTION

Gen Z's are notorious for ignoring their lactose intolerance and being vocal about it.

How would the leading millennial oat m*ilk brand appeal to a Gen Z audience?

90% ARE FROM A GEN Z,
QUEER-FRIENDLY AUDIENCE

"MEAN GIRLS" HAS BEEN ON THE FOREFRONT OF THE RECENT Y2K REVIVAL AMONGST GEN Zs

GEN Z'S ARE THE BIGGEST
FANS OF OATM*LK

<100 LACTOSE INTOLERANCE
TWEETS/DAY

*

Click here to check out
our 'X' account

social media

guerilla marketing

*

detox kit

*

special
build

*

A pop-up bathroom to cater to the needs of lactose intolerant milk drinkers.

After their visit to the Minor Figures
porta-potty, users will leave with a 'Milk Detox' kit containing a Minor Figures branded toilet roll and a sample of our limited edition oatmilk.

*

print
campaign

public bathroom
"vandalism"

*

MINOR FIGURES

THE OATM*LK REVOLUTION

90% ARE FROM A GEN Z, QUEER-FRIENDLY AUDIENCE

"MEAN GIRLS" HAS BEEN ON THE FOREFRONT OF THE RECENT Y2K REVIVAL AMONGST GEN Zs

GEN Z'S ARE THE BIGGEST FANS OF OATM*LK

<100 LACTOSE INTOLERANCE TWEETS/DAY

*

Click here to check out our 'X' account

social media

guerilla marketing

*

detox kit

*

special build

*

A pop-up bathroom to cater to the needs of lactose intolerant milk drinkers.After their visit to the Minor Figuresporta-potty, users will leave with a 'Milk Detox' kit containing a Minor Figures branded toilet roll and a sample of our limited edition oatmilk.

*

print campaign

public bathroom "vandalism"

*

THE
OATM*LK
REVOLUTION

90% ARE FROM A GEN Z,
QUEER-FRIENDLY AUDIENCE

GEN Z'S ARE THE BIGGEST
FANS OF OATM*LK

<100 LACTOSE INTOLERANCE
TWEETS/DAY

Click here to check out
our 'X' account

special
build

A pop-up bathroom to cater to the needs of lactose intolerant milk drinkers.

After their visit to the Minor Figures
porta-potty, users will leave with a 'Milk Detox' kit containing a Minor Figures branded toilet roll and a sample of our limited edition oatmilk.

print
campaign

public bathroom
"vandalism"